New year, new travel trends! From solo women trips to multi-generational family safaris, here’s our round-up of trends we expect will continue to grow in 2020.


It’s true – Africa is a world away from the United States. That doesn’t however mean that getting there is a challenge. Flying from the US to Africa has never been easier or quicker. Kenya Airways offers a non-stop service from JFK to Nairobi, while United have introduced a direct Newark – Cape Town service that means you can swap the concrete jungle for the real thing in less than 15 hours. Now you only need one week of vacation for a very worthwhile African trip combining luxury safari lodges with chic city hotels, making weeklong trips one of the top 2020 African travel trends. Casablanca in Morocco is also accessible from Miami and JFK and soon from Philadelphia – because every moment counts, and no more so than in Africa


Conscious travel is perhaps the most significant trend. Every journey has an impact, of course – it’s why people travel. But in this era of flight shaming and increasing awareness of human rights in every community, the local impact is just as important as the memories made. This is being reflected in travelers seeking more than just their own personal fulfillment. When they get on a plane or spend their travel dollars, they want to know that they’re making a positive difference in the lives of the people they meet. Travelers are beginning to question if properties and destinations have aligned with this new travel consciousness.


Travelers are looking for new ways to experience Africa’s landscapes, wildlife, and cultures. Expand the envelope beyond the traditional game drives with adventurous experiences. Guided walking safaris let you appreciate the scale of Africa at both ends of the spectrum: the immense vistas and the tiny details that make up remarkable ecosystems. Other experiences include horseback safaris that let you feel as though you are part of a herd, respectful primate trekking in Uganda and Rwanda, or diving the exquisite coral reefs from Seychelles to Mozambique.


A new type of African travel emerges in the shape of multi-generational family safaris. By removing everyone from their normal routines (and just perhaps, from their smartphones), meaningful shared memories can be created. In response to this demand for family travel, several new properties have recently opened across Africa including The Farmstead, Cheetah Plains, and Phinda Homestead. Think luxury villas rather than tented safari camps – self-contained properties with multiple bedrooms, and dedicated teams including chefs, butlers, babysitters and guides to ensure that each family can vacation in Africa at their own pace and do as much or as little as they like.


As with most travel destinations, African countries have their peak seasons and, in some instances, the myth has arisen that it’s not worth traveling there outside of these times. Nothing could be further from the truth. By choosing to travel during shoulder seasons, you can avoid higher prices, limited availability at top safari lodges, and relative overcrowding. And you’ll be helping to ensure year-round employment for local people. By being present in national parks and game reserves when few other people are, you’ll also be helping deter poachers.


Last on our list of 2020 African travel trends is women’s solo travel. There’s been an increase in demand for solo African travel, especially among female travelers. Between the genuine warmth of people in Africa, and the tendency towards communal dining and shared game activities at safari lodges, you’ll make new friends easily – and have some precious “me-time” to reflect on all your new experiences.

Feeling inspired to plan your own African safari? Reach out to the Alluring Africa team.