With over 35 years of experience in the travel industry, I have cultivated a deep passion for showcasing the beauty and diversity of Africa. Hailing from South Africa, my roots in this vibrant continent run deep, fueling my commitment to sharing its wonders with travelers from around the globe. Throughout my career, I have specialized in crafting unforgettable experiences tailored to each adventurer’s desires, whether it’s an exhilarating safari through the Serengeti or a tranquil beach retreat along the shores of Mozambique. My expertise and genuine love for Africa drive me to provide personalized, immersive journeys that leave a lasting impact on all who embark on them.


South Africa, Swaziland, Botswana, Zimbabwe, Kenya, Mauritius, Canada,  Israel, Greece, Copenhagen, London, Switzerland, Austria, Germany, Amsterdam, Paris, Italy, Australia, Hong Kong, Taiwan, Thailand, Mexico, Jamaica, Bahamas.


Designing trips is my true passion, driven by a lifelong love for crafting unforgettable experiences. Each itinerary I create is a canvas where I weave together the threads of culture, adventure, and discovery. It’s the joy of witnessing travelers’ faces light up with wonder as they immerse themselves in new landscapes, cultures, and experiences that fuels my dedication. From the moment I begin designing a trip, I’m driven by the desire to exceed expectations and create memories that will last a lifetime.


Each destination I arrive at, whether for the first time or as a return visitor, brings immense joy to my heart. It’s not just the sights that captivate me, but the sounds and smells of each place that stir my soul. The bustling markets, the rhythmic beats of local music, and the aroma of exotic spices—all of these sensory experiences drive my passion for travel and leave lasting impressions on my memory.


“The world is a book, and those who do not travel read only one page.”  — Saint Augustine


“Cheryl Gould prepared a custom trip for us including a Uganda Gorilla Trek and the best of Kenya for our 50th anniversary. My wife,  had on her bucket list to commune with the gorillas and I had always wanted to see the Masai Mara and associated wildlife. We both wanted to learn more about the cultures of the various tribes. Cheryl made all these wildlife related arrangements and we visited 3 tribal villages.
Cheryl was wonderful and provided everything we had hoped for. She provided a very detailed itinerary, made arrangements for all covid tests, had great guides as drivers, scheduled wonderful safari lodges and was the best to work with. I would highly recommend Cheryl Gould for travel to Africa. This was our 2nd trip Cheryl prepared for us. The other trip was to South Africa in 2018 and it was wonderful as well.” – D. Waller

“We recently took our children and grandkids on the trip of a lifetime to South Africa and Zimbabwe. Cheryl Gould was meticulous in organizing all the details from picking out the best hotels, locations, dinner shows, wine tours with estate lunches to our personal mini-bus pick-ups. When there are 11 in the family group mandatory head-counts are necessary!”  – John W.


+1 321.622.9374