Our close relationships with partners abroad give us leverage to make the impossible happen. Need difficult-to-find Christmas space? We’ll find it. Have an extra special request? We’ll pull the strings and make it happen.


Our team is comprised of Africa natives and travel veterans. Susan has more than 25 years of industry experience! We also visit Africa at least once a year to stay on top of the latest travel trends and collect ideas for creating unmatched guest experiences.


To design trips for a discerning traveler, we found we need to dig deeper and go beyond the pre-packaged trips you commonly see online. We hand-craft experiences that are truly unique and include special touches that delight.


Receiving the best value is important to you, we understand — it’s important to us too. But, the quest for value should not be confused with obtaining the lowest price. Price is just one factor here. Don’t forget the other factors like your time and peace-of-mind. Think of the hours you’re saving by allowing us to make all the calls, find rare space, arrange transfers, and put together a trip that is 100% vetted by professionals who’ve been there.

And during the trip…

Don’t forget the security of knowing you have our around-the-clock support should anything go wrong. Annoying trip interruption? We’ll do whatever it takes to fix it. Flight unexpectedly canceled? We’ll find another or re-route the trip to ensure you get where you need to go.

Working with Alluring Africa guarantees you will be met by an Alluring Africa representative at all transfer points. This gives the trip a seamless flow and sense of safety that is invaluable to travelers who are new to Africa, or new to traveling in general!

Travel investments are precious — don’t put it at risk by working with someone overseas you aren’t familiar with.

If you’re still worried about price, consider this:

We receive wholesale rates from suppliers so we can provide you with accommodations and activities at the same rate or lower than the rate you would receive if you booked directly. Most of the time, we will be able to save you money, and if the itinerary we present happens to cost more than a similar experience you found somewhere online, we can probably help you identify why.

Maybe the accommodations and day tours offer a different experience. Or perhaps the travel times offer a bit more wiggle room on price. And if this is the case, it may be that extra-special touches or specific dates aren’t as important as price. Whatever the scenario, please tell us about it. We’ll work hard to meet your target budget, and we have plenty of connections in the industry who can help.

We may recommend an accommodation that is not-so-expensive, but still nice, or recommend a few days at leisure instead of private tours. In the end, we’ll ensure your final itinerary is valuable, including only what matters most. We’d hate for any client to go elsewhere because they feel they aren’t receiving the best value, so if this happens, please let us know. We’ll do whatever it takes to show you the value we can bring to the table.

To learn more about the way we work, see our Trip Planning Process.

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Let our team of travel experts design your dream African adventure.
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