After many years during which travel became easier, and more exotic and far-flung destinations were added to itineraries, 2020 saw a dramatic contraction. As we look ahead to 2021, key travel trends are already emerging and there are certainly reasons for optimism.

At Alluring Africa, we keep our finger on the pulse of the travel industry, and we’re in regular contact with our network of partners in the destinations we serve. That makes our crystal ball more reliable than most, so here’s how we think the ‘new normal’ in travel will look in the future.


Safety and reassurance will understandably be top of many people’s agendas when they start planning their 2021 travels. That’s where our expert advice can make all the difference: we can advise on the ever-changing situations in each destination. Our COVID-19 Travel Guide is consistently updated with the newest COVID-19 travel requirements. We’re also working with our partners on-ground to develop contactless, socially distanced experiences and facilitate all necessary testing.


Now more than ever, luxury travel will hold huge appeal. Traveling in enhanced comfort and style ticks all the COVID-19 protocol boxes: small groups, private travel arrangements, and exclusive-use, private villa options. Private air charters will enable savvy travelers to sidestep the testing queues at airports and essentially take their bio-secure bubble with them, wherever they choose to go.


The unprecedented events of 2020 brought home to all of us that quality time with family and friends is the most important thing of all, and that our freedom to travel may not always be guaranteed. People are now actively looking to tick destinations off their bucket lists – especially after a year in which for many people, domestic trips were the only real option. We developed a collection of inspiring sample itineraries for discerning travelers who see the world as their oyster.


Being as far away as possible from the crowds will matter more than ever in 2021. That’s why we’re seeing strong interest in remote lodges and private islands. Being the only people in your chosen destination is a great way to ensure complete peace of mind.

This is aligned with the pre-2020 trend for smaller, more exclusive lodges and ocean villas, designed for family groups and multi-generational travel. This means that there are some stunning properties just waiting to be discovered – explore our Private Villa Directory for inspiration.


Rushed itineraries can leave you feeling exactly that – rushed. Simplifying your vacation to focus on just one superlative destination reduces the number of transfers and how many times you have to pack and unpack. In other words, you get a streamlined, hassle-free experience, and the chance to really unwind and explore.

Experienced global travelers know that by trying to see everything, you can end seeing almost nothing. The only rush you want is the adrenaline rush of an awesome game drive or reef dive – not dashing from place to place.

There’s nothing quite like the feeling of arriving at your dream destination and knowing that you won’t have to move again (unless you want to, of course) for days on end.


With travel suddenly becoming a rarer commodity, we’re all much more aware of the need to make each trip matter. One of the best ways you can travel consciously, and have a positive impact, is simply by planning your next trip with a reputable tour operator who can show you where your money goes and what it supports.

At Alluring Africa, we’ve always been big believers in meaningful travel – the kind of vacation that has a positive impact both on the traveler, and the places they’ve been to. If you want your vacation to make a difference in the lives of the people you meet and the animals you encounter, check out our curated selection of Impactful Itineraries.

Our collection of Impactful Itineraries feature luxury eco-lodges that were hand-selected for their commitment to wildlife conservation, restoring ecosystems, expanding wildlife corridors, and uplifting local cultures and communities.


Although we’re confident about the future of African travel, we’re being pragmatic about the necessary changes to the way we explore the world. We’re liaising with our partners in Africa to offer flexible postponement terms in the event of sudden changes to your travel plans.

We welcome you to reach out to us directly with any questions!